ASX-listed company TasFoods (ASX:TFL) has entered into an exclusive distribution agreement with South-Australian beverage company Australian Pure Fruits to distribute its portfolio of The Juice Guys products in Tasmania.
The company says it established 4 pillars of growth as part of a strategic reset in 2022. Fortress Tasmania was a main area of focus for the company to capitalise on its ‘home-grown advantage’.
Commenting on the agreement, TasFoods Chief Executive Office (CEO) Scott Hadley says: “We are extremely proud to be partnering with The Juice Guys in Tasmania. It’s a perfect fit for both businesses as we leverage our inherent distribution strength to range their fantastic portfolio of beverages.
“We are extremely proud to be partnering with The Juice Guys in Tasmania”
We have already received strong feedback from our customers that they welcome our increased presence in this category and we look forward to mutual growth in the years ahead.”
Also commenting, Australian Pure Fruits National Sales Manager Roger Gentile says: “As we are looking to grow our range of juices and smoothies across Australia, partnering with TasFoods made complete sense.
We share similar values and want all customers across Australia to be offered our range of premium products. We look forward to many years of sustained success with our new found partnership.”
TasFoods reports it has ‘far-reaching’ distribution and logistics capabilities in Tasmania anchored by its Betta Milk business, which the company intends to leverage to increase the range of products offered to its customer base.
In addition to this new partnership, the company says it will continue to partner with The Alternative Dairy Co, which is a division of Sanitarium Health Food Company to distribute their range of alternative milk products throughout Tasmania.
TasFoods is an ASX-listed food and beverage company focused on distributing local products across Tasmania. The company’s strategy is based around 4 core pillars including brand portfolio, an omnichannel approach to sales, an ‘innovative’ product range, and systems and resources to support business growth in focus areas.
Brands currently owned by the company include Meander Valley Dairy, Nichols Poultry, Shima Wasabi Pyengana Dairy, and Betta Milk.