Australian health and wellness company Halo Food Co. (ASX:HLF) reports its wholly-owned subsidiary The Healthy Mummy has received its first order from Woolworths.
The company says Woolworths have placed an opening purchase order for 3 The Healthy Mummy products valued at $291,000. These products which include an on-the-go variety sachet pack, as well as a vanilla and chocolate tummy smoothie will be in Woolworths stores around Australia from late January 2023 onwards.
Halo expects the sales value of these products to be about $2.5 million in the first year. The company also reports retail distribution for The Healthy Mummy is a key growth objective for 2023.
“The Halo team looks forward to working closely with Woolworths on the product activation”
Commenting on the purchase order, Halo Food Co. CEO Jourdan Thompson said: “It is exciting to see the strength of the opportunities for retail ranging of The Healthy Mummy products and the fast execution into store, utilising Halo’s brand manufacturing know-how.
The Halo team looks forward to working closely with Woolworths on the product activation and enabling its success in-store while continuing to build the strength of The Healthy Mummy brand.”
Halo reports it has been ‘spearheading’ a retail ranging campaign of The Healthy Mummy products into major grocery and mass market retailers.
Halo Food Co. is an Australian health and wellness company focused on developing and manufacturing its range of dry powder, ready to drink UHT, and protein bars at its purpose-built production facilities in Australia and New Zealand.